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LOTTO RELAUNCH
September to October 2015
Category
Case Study
About This Project
Objectives:
To visit 10,000 convenience retailers throughout the UK over a 10 day period
Team of 150 staff all equipped with iPads
Educate retailers on Lotto changes – iPad based video presentation
Ensure all POS material was correctly merchandised
Enrol retailers to participate in a web based promotion to build data to aid retailer understanding
Results:
99% coverage of target stores
Promotional entries at an average of 1.1/store exceeded target by 30%
96% POS compliance on exit