LOTTO RELAUNCH

About This Project

Objectives:

• To visit 10,000 convenience retailers throughout the UK over a 10 day period
• Team of 150 staff all equipped with iPads
• Educate retailers on Lotto changes – iPad based video presentation
• Ensure all POS material was correctly merchandised
• Enrol retailers to participate in a web based promotion to build data to aid retailer understanding

Results:

• 99% coverage of target stores
• Promotional entries at an average of 1.1/store exceeded target by 30%
• 96% POS compliance on exit