CONVIVIALITY RETAIL

About This Project

Objectives:

• Conviviality Retail owns the UK’s largest franchised off-licence and convenience chain, operating in circa 800 stores predominantly trading under the Bargain Booze, Bargain Booze Select Convenience and Wine Rack brands
• Elevate were commissioned as a strategic partner in 2014 to raise CVR’s in-store execution standards within their estate. Specifically to improve upon:The range of in-store tasks undertakenThe coverage of the estate (% & frequency)
  The cost-effectiveness of the operation
  The engagement & input of manufacturers
• The benefits our service would bring to our client would be:Improved Wholesale volume & margin
  Opportunity for incremental supplier investment revenue
  Improved trading performance
  Improved supplier & retailer loyalty

Method:

• These objectives would be carried out by recruiting a core nationwide team consisting of a National Field Manager, experienced Team Leaders and Merchandisers executing the following projects:New stores
  • Including ‘further flung’ areas outside of BB’s heartland

  Refits / Relays

  • Including TL pre-visits/stock audit/delisting

  Space Optimisation

  • Including the employment of Implementation Managers on Elevate interim contracts

  Planograms

  Re-merchandising

  De-merchandising

  Ad-hoc projects for eg:

  • James Convenience Retail conversions
  • Mystery Shopping
  • Snatch backs

Results:

• 170 relay/new store conversions plus revisits
• 200 Space audits
• 63 Space Optimisation conversions
• 10 TL pre-visits
• 21 JCR conversions plus revisits
• 180 Mystery shops