Conviviality Retail owns the UK’s largest franchised off-licence and convenience chain, operating in circa 800 stores predominantly trading under the Bargain Booze, Bargain Booze Select Convenience and Wine Rack brands
Elevate were commissioned as a strategic partner in 2014 to raise CVR’s in-store execution standards within their estate. Specifically to improve upon:The range of in-store tasks undertakenThe coverage of the estate (% & frequency)
The cost-effectiveness of the operation
The engagement & input of manufacturers
The benefits our service would bring to our client would be:Improved Wholesale volume & margin
Opportunity for incremental supplier investment revenue
Improved trading performance
Improved supplier & retailer loyalty
Method:
These objectives would be carried out by recruiting a core nationwide team consisting of a National Field Manager, experienced Team Leaders and Merchandisers executing the following projects:New stores
Including ‘further flung’ areas outside of BB’s heartland
Refits / Relays
Including TL pre-visits/stock audit/delisting
Space Optimisation
Including the employment of Implementation Managers on Elevate interim contracts