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Home
About
Services
Field Marketing
Case Studies
Data
Recruitment
News
Contact
WESTSIDE DRINKS (FULLERS)
September to October 2015
Category
Case Study
About This Project
Objectives:
To provide strategic support for New Wholesale Business focussed on Craft Beer & Cider
Team of Field Sales Execs required to cover major conurbations; – Wales & South West, Midlands, Liverpool / Manchester / Leeds, Scotland & North East
Elevate responsible for Recruitment / Training / Management / Reporting & Analysis
On-Trade callage & RTM Wholesalers
Results:
Call file population & cleansing resulting in value-added CRM database
Substantial levels of new distribution points achieved
New Formats & Brands launched
Weekly reporting