+44 (0) 1753 861100
K CIDER DISTRIBUTION VAN DRIVE
About This Project
National activity to protect distribution in London Convenience heartland whilst driving into new areas and showing support for RTM Cash & Carry partners.
Launch & Trial NPD and new packaging formats.
Sell into targeted outlets covering Premier/Londis/NISA/Best-One & Indies
Branded Van Sales drive covering: London/Reading/Bristol/Birmingham/Liverpool/Manchester/Leeds/ Sheffield/Notting Hill Carnival
Volume & Repeat purchase incentive linked to local Cash & Carry: –Dhamecha/Booker/East End/Parfetts
POS included FSDU’s, Posters, Barkers, Pricing Cards/Flags/Wobblers
Over 5,000 cases (24 x 500 ml) sold
Strike Rate over 40%
c500 cases of NPD sold in 2 weeks
Sold 5 pallets of new format (330ml)
Substantially exceeded pervious activity volumes and gained strong distribution in new areas.
RTM partners very happy with support & volume
Significant presence in & outside retailers at Notting Hill Carnival
Managed to obtain local licensing information that eluded the client