WESTSIDE DRINKS (FULLERS)

About This Project

Objectives:

• To provide strategic support for New Wholesale Business focussed on Craft Beer & Cider
• Team of Field Sales Execs required to cover major conurbations; – Wales & South West, Midlands, Liverpool / Manchester / Leeds, Scotland & North East
• Elevate responsible for Recruitment / Training / Management / Reporting & Analysis
• On-Trade callage & RTM Wholesalers

Results:

• Call file population & cleansing resulting in value-added CRM database
• Substantial levels of new distribution points achieved
• New Formats & Brands launched
• Weekly reporting