PAMPERS NAPPY TRAYS
Category
Case StudyAbout This Project
Objectives:
- To visit 889 Tesco stores in June to complete a detailed audit of existing Pampers & Tesco POS on Nappy Fixture, and highlight any gaps
- 773 stores selected for re-visit in Oct to walk in & install replacement Pampers & Tesco POS
- FieldSmart’s warehouse (TWS) used audit data to create store specific POS kits that were unique to each store.
- FieldSmart HO team took an active role in activity planning, working with both P&G and Tesco HO contacts to ensure the product was a success
Results:
- 98% stores had Pampers trays & inserts sited by FieldSmart
- 98% stores had Tesco Loves Baby trays & inserts sited by FieldSmart
- 30,304 items of POS were sited by FieldSmart