FIRST UTILITY
January to March 2016
Category
Case StudyAbout This Project
Objectives:
- To plan and run 6 pilot lead generation activities in shopping centres over a 6-week period – in Winter / Spring 2016
Results:
- 6 locations booked with highly innovative digital kiosk support
- Team of 10 brand ambassadors recruited and trained to use bespoke app
- Active engagement with over 5000 potential customers
- Lead generation broke all previous records