22 Oct PRESS RELEASE: Britvic look to Elevate their Licensed Field team with new UK field sales partner

Elevate are delighted to announce they have been selected by Britvic as their new field sales partner to operate their permanent field sales team in the important Licensed/On Trade channel. This covers the UK (excluding Ireland) across the Independent Free Trade for Dispense & Packaged incorporating the extensive Britvic portfolio.

Britvic’s Head of Outlet Contact, Mike Firman commented on the partnership with Elevate saying, “we already work with Elevate on our London Essence Company Premium Tonics & Sodas, I am delighted that we have extended our partnership to include our licensed Britvic businesses.”

Pete Hill, Britvic Outlet Contact Manager commented “We have operated field teams for many years and are excited at what Elevate can offer us in terms of strategy, channel expertise and unique people development through their affiliation with FieldStar. This will significantly strengthen our field operation and set us up now and into the future”

Elevate MD, Richard Finch said, “I am delighted we are extending our relationship with Britvic, who are such a big player in the FMCG industry. We are extremely excited at the prospect of developing a team through our long-standing association with Steve Radford MD of FieldStar. This will undoubtedly provide Britvic with competitive advantage and class-leading customer experience”.

Who are Elevate?

Elevate Retail Solutions are long-established Field Marketing & Sales Activation specialists working Strategically & Tactically for many Blue-Chip brands. Their services extend across sales, merchandising, point of sale placement, promotional compliance, auditing, planogram & fixture relays. Sectors covered range from On-Trade, Grocery Multiples, Convenience, High Street, Discounters.

Who are FieldStar?

FieldStar are the UK’s leading field sales training & development consultancy and through their work with the Institute of Apprenticeships and the Association of Professional Sales were instrumental in developing and launching the new Level-4 Professional Sales Diploma.

Who are Britvic?

Britvic is one of the leading branded soft drinks businesses in Europe. The company combines its own leading brand portfolio including Fruit Shoot, Robinsons, Tango, J2O, Teisseire and MiWadi with PepsiCo brands such as Pepsi, 7UP, Arto LIFEWTR and Lipton Ice Tea which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements.

Britvic is the largest supplier of branded still soft drinks in Great Britain (“GB”) and the number two supplier of branded carbonated soft drinks in GB. Britvic is an industry leader in the island of Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire, Pressade and Moulin De Valdonne and in Brazil with Maguary, Bela Ischia and Dafruta. Britvic is growing its reach into other territories through franchising, export and licensing. Britvic’s management team has successfully developed the business through a clear strategy of organic growth and international expansion based on creating and building scale brands. Britvic is listed on the London Stock Exchange under the code BVIC and is a constituent of the FTSE 250 index.