14 Mar St Patricks Day
St. Patrick’s Day is the one day a year where everyone is a little bit Irish. And if you’re a retailer, this day presents a tremendous opportunity to win customers and sales. Bars and retailers will cash in on a projected $4.6 billion this St. Patrick’s Day, according to the National Retail Federation (NRF).
Here are some tips to help you capitalise on the opportunity:
– Show your St. Patrick’s Day spirit through your window and in-store displays. Decorate your store for the occasion with the right props and merchandise. Spring is packed with events for retailers to organise displays for, so it can be hard to know how to fit it all in. Valentine’s Day, Mother’s Day and Easter are firm fixtures in most retailers’ calendars, but make sure your displays are in place a week before, with green being the dominant campaign colour.
-One product is synonymous with St Patrick’s Day.
For those customers who may not enjoy stout, retailers can keep up the theme with bestselling Irish drinks such as Magners Irish Cider, Harp lager or Smithwick’s Red Ale.
Whiskey sales also receive a boost from the celebration
Retailers can pair their drinks with snacks. Mulligan says confectionery sales are also strong in Ireland on the day and it is traditional to mark the end of winter by starting sales of soft-serve ice-cream, usually coloured green for the occasion.
– Run a St. Patrick’s Day promotion. If it makes sense for your business, consider running a deal or promotion for St. Patrick’s Day. Look at what you have in stock, attach a shamrock to the products you want to move (from alcohol to snacks), and include a discount.