WESTSIDE DRINKS (FULLERS)

September to October 2015
Category
Case Study
About This Project

Objectives:

  • To provide strategic support for New Wholesale Business focussed on Craft Beer & Cider
  • Team of Field Sales Execs required to cover major conurbations; – Wales & South West, Midlands, Liverpool / Manchester / Leeds, Scotland & North East
  • Elevate responsible for Recruitment / Training / Management / Reporting & Analysis
  • On-Trade callage & RTM Wholesalers

 

Results:

  • Call file population & cleansing resulting in value-added CRM database
  • Substantial levels of new distribution points achieved
  • New Formats & Brands launched
  • Weekly reporting