FIRST UTILITY

January to March 2016
Category
Case Study
About This Project

Objectives:

  • To plan and run 6 pilot lead generation activities in shopping centres over a 6-week period – in Winter / Spring 2016

 

Results:

  • 6 locations booked with highly innovative digital kiosk support
  • Team of 10 brand ambassadors recruited and trained to use bespoke app
  • Active engagement with over 5000 potential customers
  • Lead generation broke all previous records