DAIRY CREST MERCHANDISING

About This Project

Background:

FieldSmart have a long standing relationship with Dairy Crest for over 10 years. W have been supporting the top Marks & Spencer stores on behalf of Dairy Crest across the UK to help with replenishment and merchandising of the milk, cream and cheese fixtures at Christmas.

Objectives:

FieldSmart were required to visit the top 68 Marks & Spencer stores in December 2014 leading up to Christmas.

Results:

• Merchandised milk, cream and cheese
• Rotated stock in stock room and shop floor
• Printed and sited shelf edge labels
• Reported live stock issues for Dairy Crest to action